AJR Hits Its Stride on New Album ‘OK ORCHESTRA’
The art of music production is as varied as the number of people partaking. Some release demo after demo, track after track, almost indiscriminately. Others, like the New York City-based trio of brothers AJR, are more reserved and meticulous. In one sense, it may seem that the fewer songs a band releases, the easier it is. But for AJR, it’s the opposite. The group combs over its music, finding the right sound here and the right one there.
The band has a mantra—Given that no one is perfect, therefore everyone fails. But the brothers work to “fail faster,” meaning that they endeavor not to linger on their errors, get past the inevitable junk as quickly as possible to better locate the gems. Since its inception in the early 2010s, the trio has produced a great many hits amongst the 50-something formal releases. The brothers’ newest offering, the forthcoming LP, OK ORCHESTRA, is set for release on March 26, and should produce more fans for the already popular family project.