Thao Nguyen Samples a New Creative Landscape on Upcoming Album

When the video for her song, “Phenom,” hit the internet on April 3, 2020, no one knew really what to expect. America had just begun the lockdown for the COVID-19 pandemic but there was still new music to release and new videos to make. That’s when the work went viral and Thao Nguyen, front person for the project, Thao & The Get Down Stay Down, saw her face on prominent talk shows and her songs in mass media. She’d released the first Zoom music video of note and it was a powerhouse.

Now, about a year later, Nguyen is attempting something new and noteworthy again by partnering with the online publishing platform, Substack, to invite fans behind the curtain and into the process of making her next record ($5 a month of $50 a year). If Nguyen’s success with the release of “Phenom” is any indication, she shouldn’t have any issues surfing this new platform to great success.